The driving force of the economy is and always will be in the area of new technology and innovation. New technologies make companies more profitable and they help to make consumer’s lives better. Sadly, folks can be extremely mistrustful of new technology. When presented with a new technology, most people resist and even fear it.
They fear the new technology won’t be as good as the old technology, they fear they won’t be able to use the new technology, they fear the new technology will quickly become obsolete, and they fear that they will end up paying too much for the new technology. The sad thing is that there are many real reasons for fearing new technology and these are only some of them.
However, a good company can work around these fears by creating products that simply don’t have these problems. Do this long enough and people will stop fearing your new products and will buy yours over your competitors.
A company can do this just by applying three strategies. If you want to see a company that gets all three right, just get a Mac .
You’ll find that the best way they can do this is by creating extremely user friendly products. Create products that anybody can use without experience or training. Companies like Apple make their products so intuitive that a person can literally pick them up and start using them without ever opening up the user manual. In fact, I don’t even remember getting a user manual with my last Apple product purchase.
Another key way to make people want to buy your products is to make them look unique. A properly functioning product is key to a good product, but it doesn’t hurt if its good to look at either. People want to buy products that they can show off and brag about.
Products such as the first Motorola Razr are a great example of this. The phone was incredibly thin and one could immediately tell when a person was holding a Razr in his or her hand. Not only was this phone very advanced for its day, it was also a sort of status symbol.
Lastly, new technologies need to work without any bugs. Many companies make the first version of their product seem more like a beta test rather than a product launch. While many technophiles will buy new technology regardless of bugs, many will not.
A lot of people want their new product to work and they want it to work flawlessly. It is unacceptable for a company not to put their product through rigorous testing before they bring it to market. In the past, Apple products came out a bit buggy, but as you may have noted, they really come out finished these days. You can see more about this through watching their Apple ads .
Any company that follows these three easy steps is sure to have a fantastic product launch. They’ll make large profits and increase trust with their customers. This really is a win-win situation for both company and customer.